Summary

As the Social and Content Specialist, your mission will be to bring Outdoor Living Today’s corporate brand to life through carefully crafted online channels, key relationships, and creative assets. You will build and execute OLT’s brand voice and visual brand across all organic social channels, email, and web, creating compelling, unique content that is on-brand, considers SEO relevance and customized for each platform. You are responsible for defining and executing the social media, email, and web content strategies, including compiling recommendations, researching opportunities, establishing, maintaining and executing on content calendars and coordinating content creation with our external partners. Understanding basic SEO and the role it plays in content development, product descriptions and keyword relevance are key components of this role and working closely with our Digital & Ecommerce Leader to drive organic traffic, improve user experience and drive conversions. This role reports to our Director of Sales and Marketing.

We’re looking for someone who can...

• Create and execute thought leadership content, email content and social media strategies that align with OLT’s brand and communications objectives.
• Coordinate with Director to manage creative vendors (photographers, designers, videographers etc.) providing clear briefs and direction on all projects that align with and enhance the OLT brand; Creating/re-mixing social content were relevant (ex. IG reels, stories) from content captured.
• Bonus if you possess an innate knack for brand and aesthetic / a good eye for design / an understanding of what looks good and what doesn’t (and what is on brand and is not).
• Develop and manage the content calendar for all OLT channels, collaborating with various internal stakeholders (ex. Marketing, sales, design) to ensure relevant and timely information sharing.
• Drive and contribute to original content ideation with the marketing, sales, and design teams, leveraging your insights into what content resonates best with our target audiences and recommend improvements.
• Actively participate in annual communications planning, translating this to an annual content calendar.
• Craft compelling email content for marketing emails, and ecommerce or customer experience communications (post-sale communications, product manuals, and client care etc.)
• Build and manage marketing email programs and collaborate with Digital & Ecommerce Leader on ecommerce emails and CX communications.
• Collaborate with Digital & Ecommerce Leader to craft social ads and SEO plan execution for website.
• Ensure consistency in our content communications: Social, Email, Web, Sales, and Product content.
• Set relevant metrics and manage monthly and annual reporting, analytics, recommendations across all organic channels, web, and email programs.
• Monitor the company’s online reputation and encourage a positive online community by responding in a timely fashion to all inbound messages (ex. Instagram DM’s, post comments, Google Reviews etc.)
• Collaborate as required with Sales, Customer Care and Claims on review responses, providing scripts or issue management messaging support as required.
• Provide reporting, benchmarking, and creating data-driven insights and recommendations.

Requirements

• Marketing, Communications or Business diploma, degree, certification or in-depth experience
• 1-4 years working in a strategic content and social media related position.
• Direct experience with social media, email and content planning and delivery (this includes compelling strategy creation and execution, reporting, project management, and budget management)
• Some experience or familiarity with SEO and how content plays a role
• Passion and understanding of social media marketing and strategic content creation
• Outstanding copywriting and editing skills
• Great working knowledge of major social media channels, including Instagram, Facebook, LinkedIn, TikTok and X.

What we offer:

• A flexible remote or hybrid schedule
• Open to candidates across BC, Bonus if you live near our Maple Ridge or Penticton locations.
• Compensation range $55,000-$65,000
• Working with a great group of people

At Outdoor Living Today, we believe that our greatest asset is our people. We are a constantly growing company dedicated to creating exceptional outdoor experiences through innovative products and outstanding customer service. Even when specific positions are not available, we are always on the lookout for talented individuals who share our passion for excellence and innovation.

Our commitment to growth and improvement drives us to seek out skilled professionals who are eager to contribute to our dynamic team. Whether you have expertise in design, engineering, marketing, sales, customer service, or any other area, there may be a place for you at Outdoor Living Today. We value diverse experiences and perspectives, and we believe that bringing together a variety of talents is key to our continued success.

At Outdoor Living Today, we offer a collaborative and inclusive work environment where every team member is encouraged to share their ideas and insights. We understand that innovation thrives in a culture that values creativity and open communication. Our team is dedicated to continuous learning and professional development, providing opportunities for growth and advancement within the company.

We take pride in our commitment to quality and sustainability. As we expand our product offerings and explore new markets, we are looking for individuals who are passionate about making a positive impact on the environment and delivering exceptional value to our customers.

Even if there are no current openings that match your skills, we encourage you to reach out and introduce yourself. We are always interested in meeting potential team members who can help us achieve our mission and uphold our values. By joining our talent pool, you will be among the first to know about new opportunities as they arise.

At Outdoor Living Today, we are more than just a company; we are a community of dedicated professionals who are committed to making the outdoors a more beautiful and enjoyable place for everyone. We invite you to consider a future with us and become part of our exciting journey.